National Cash Mob Day
To celebrate National Cash Mob Day in Parker CO today, the Parker Power Partners hosted their second event at Swirls Frozen Yogurt shop.
The cash mob movement started as an effort to help out those locally owned small businesses that struggle to compete with the nationally owned chain and big box stores. The Parker Power Partners (P3) are a group of independent small business owners themselves have a mission to help the other small businesses in Parker through marketing ideas, training, website, internet advertising, graphic and web design and social media expertise.
They chose Swirls Frozen Yogurt shop from several nominated choices partially because the owners participate in fundraisers for the Douglas County Schools, buy locally, employ locally and are active members of the community, and partially because they figured frozen yogurt on the first day of Spring break on a sunny Saturday morning on Mainstreet would draw a crowd.
The business owners along Mainstreet are very supportive of one another and Josh Rivero the owner of Fika Coffee once again helped the P3 group by allowing them to gather there first before the march up Mainstreet with cash in hand.
Using Facebook and Twitter three members of P3, Mike Harrity (RelyLocal Parker), Chrissy Morin (Your Web Chick) and Trish Robaitaille (Robitaille Photography) all spread the word all week about the Cash Mob happening Saturday. The secret location was revealed Saturday morning and interested locals were told to gather at Fika Coffee at 10:30 before everyone mobbed Swirls.
Chad Maddox the owner of Swirls said he noticed a big crowd down the street at Fika and wondered what was going on, the group sent the photographer of the day Brad Crooks up ahead so he could get some shots of the store owners reaction.
Here’s what Chad posted on his Facebook page:
Thank you so much RelyLocal – Parker, CO for “mobbing” us at Swirls today! Also thanks to Parker Power Partners for your support as well! It meant the world to Chad and me! What an awesome program to help our small local businesses establish new relationships with our community!! We definitely want to be part of the next mob & support other businesses around town. We can’t wait to see what’s next… 🙂
If you know of a locally owned business you think is deserving of a cash mob, join the Parker Power Partners Facebook page and let them know.
Mike Harrity shot this video of the event.